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Something very real is happening out there, especially to record companies. With Macs getting cheaper, people can get GarageBand bundled with them, the perfect entry tool for music making. More advanced and professional users would turn to Reason, now in its fourth installment. For pure software composition, Reason is as powerful as it gets, one can produce and release industry quality music with the software alone. A studio is not required. But make sure you got some real good headphones, and/or speakers at your disposal. A MIDI master keyboard is still recommended.

Another thing that came up in the last decade or so is BitTorrent, and P2P networks. People share music and other stuff to their hearts content, and lets admit it here, people love it. They can get things for free… as in free beer. An invention like BitTorrent and P2P file sharing is something that might be pursued, but it cannot be undone, or un-invented. Now that people share like crazy, the record industry cries foul over the losses, getting higher and higher because people don’t buy anymore. New companies have been founded that should get those who ever feed the evil P2P sources - they have failed. Those guys will always be, and they take advantage of the inevitable truth that P2P and BitTorrent cannot be un-invented, it will always be there.

iTunes: Leading digital music store in the world. Now serving DRM free music to you. Enjoy.

In light of the music and file sharing around the world, stores came up who started to sell music in digital format, the leading one is the iTunes Store, which also recently dumped the DRM protection on a good part of its catalogue. Amazon also plans to launch a store that will sell DRM free music. No protection means people can share the bought music to their hearts content, and play it anywhere they want. iPod, Zen, Zune or where ever. Apple and Amazon make music more compatible between people AND devices than ever.

But it doesn’t stop there. Artists have decided to walk down different roads. A lot of musicians and groups over at Garageband.com have decided to make their music available to anyone, free of charge. People may download this music, and share it to their hearts content, and can also be played on iPod, Zen, Zune or where ever. Another loss for the record industry here.

Radiohead to fans: Pay for our new album what you think it’s worth - get it for free if you like

These moves and events have made their way into the lives and thoughts of big artists. Radiohead recently announced that their new album, “In Rainbows”, would follow a different release model - YOU name the price, YOU decide how much it is worth. You can also enter 0.00 into the box on their site, which will skip the credit card screen (as confirmed by BBC UK). But you can not enter more than a value of 99 Pounds.

Next up the line is the hardcore band “Throwdown”, who encourages people to download their music if they wish to do so, and believe that true support for the band (or artist) would be to show up at a concert, buy a T-Shirt, and sing their songs.

“I encourage our fans to acquire our album however they please. The philosophy I’ve adopted is that if you’re supporting disc sales, you’re keeping the old model around longer…the one that forces dudes like me to tour 9 mos/year if they want to make ends meet with a career in music. If you wanna really support a band, “steal” their album….help bury the label….and buy a tshirt when you show up at their show and sing every word.”

They WANT people to share the music to their heart’s content. Another loss for the record industry.

And today, I am reading this:

And The Walls Came Tumbling Down: Madonna Dumps Record Industry

And the article says:

According to reports, Madonna has signed a $120million deal with L.A. based concert promotion firm Live Nation to distribute three studio albums, promote concert tours, sell merchandise and license Madonna’s name.

It further states:

The deal shows that even for a world famous act, a record company is no longer required in the days of digital downloads and P2P music sharing.

And that sink the nail into the wood. With Madonna moving away from the record industry, many many more will follow. I’m sure Madonna also would want music to be shared. To all of our heart’s content, between iPod, Zen, Zune, computers, websites, anywhere.

And then, the walls came tumbling down.

Just like information, music wants to be free.

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