“Something’s in the air”

That is the message of the banners currently being transmitted to you, over at Moscone West. This sentence is just there, leaving you puzzled as to what this might refer to. There is a lot of ultra-hot speculation about what the meaning of the slogan is.

My God. Does this mean Phil Collins is coming to iTunes?!

Remember that many of the slogans Apple posted on banners there over the last years has turned out to be a significant product connected to the banner, which then made sense. Like “Life Is Random” – iPod Shuffle. “Expand Your Universe” – Mac OS X Leopard. Some say it is the name for a new portable product, named “MacBook Air”.

Again, we’ll see.

“I can feel it comin’ in the air tonight… Oh Lord, Oh Lord… [insert drum sample here!].

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